De Nieuw Hanze Unie reached out to us with the question of realizing a Smart Trashbin called Leaf-it, which rewards people for throwing out trash and litter in public spaces. The idea was to create an interactive solution to change the behavior people have towards trash and the environment. The rewards that one can collect by creating a litter-free environment would encourage people to support local businesses.
Deliverables
Brand Identity
Marketing Collateral
UI/UX Interface and Mobile App
Client
De Nieuwe Hanze Unie
The Leaf-it experience
The leaf-shaped design represents environmental awareness and ecological ethics. This is represented within the SmartBin design as well as in the Leaf-it branding. There was still one important step missing, how is it going to work, and how are people going to understand and interact with the product?
The Leaf-it experience
The leaf-shaped design represents environmental awareness and ecological ethics. This is represented within the SmartBin design as well as in the Leaf-it branding. There was still one important step missing, how is it going to work, and how are people going to understand and interact with the product?
1. Throw it
The user would dispose of their trash and the integrated sensor will detect the objects.
2. Scan it
The Smart Bin will generate a unique QR-code assigning points. The user scans this with the app.
3. Earn it
The point are added towards the user’s Earn-it Card™ which can be accessed within the app.
4. Leaf it
The users are creating a litter free environment and are rewarded by coupons supporting local businesses.
Leave it to the Leaf-it App
We have a prototype, a brand, the technology, and the user interface. To tie this whole experience together for people to use, we needed an app. I wanted the app to be a central place where users can locate nearby SmartBins, scan their QR-codes, check their point balance, and purchase coupons. These coupons would support local businesses with the points that they collect. To make the points feel more substantial, we decided to opt for a digital card system, the Earn-it Card™. This lessens the mental separation between real money and digital reward points.
